WAVE is a movement and a brand.
It was started in Austin, TX by branding firm, The Butler Bros. The campaign offers a simple suggestion for cyclists and motorists trying to traverse the same congested roadways — share a WAVE with each other and “roll nice.”

WAVE is intended to make both bike riders and motorists more aware of each other, and to foster cooperation and camaraderie between the two groups.

See how we’ve worked together with our partners below to bring back a little common courtesy to life’s highway.


Newport Waves

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The Bullock Texas State History Museum

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Become a collaborator.

If you are interested in collaborating in some shape, form or fashion please send us an email. We will get back to you as quickly as possible!